You will own paid acquisition across our apps: what we spend, where, and what it returns. We want someone who reads the numbers honestly and is willing to kill a campaign that is not working, including one they built.
What you'll do
- Plan and run UA campaigns across Meta, Google and app networks.
- Own CPI, retention and ROAS targets for the apps you run.
- Build a creative testing cadence and act on what it tells you.
- Work with attribution and analytics to see what is actually driving installs.
- Report clearly on spend and return - no vanity metrics.
What we're looking for
- 2-4 years running paid acquisition, ideally for mobile apps.
- Hands-on with Meta Ads Manager and Google Ads, at real budget.
- Comfortable with attribution tools such as AppsFlyer, Adjust or Firebase.
- Strong analytical instincts - you look at cohorts, not just totals.
- Able to brief creative well enough to get something usable back.
Nice to have
- Gaming or rewards app UA experience.
- ASO experience alongside paid.
- You have scaled a channel and also know when you hit its ceiling.
How we hire
- A short intro call to talk through your background.
- A practical exercise close to the real work - timeboxed, no trick questions.
- A conversation with the team you would join.